Last updated: 12 September 2026
This Cookie Policy explains how McPennin Trading Ltd uses cookies and similar technologies when you visit mcpennintrading.co.uk.
It should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They can help websites function correctly, remember preferences, understand how visitors use a website and improve the overall user experience.
The rules also apply to similar technologies that store or access information on a user’s device, such as scripts, tags, web storage and tracking technologies.
2. How We Use Cookies
McPennin Trading Ltd may use cookies and similar technologies for purposes including:
- enabling essential website functionality;
- maintaining website security;
- remembering user preferences;
- supporting website forms and navigation;
- measuring website performance;
- understanding how visitors use our website; and
- improving the content and usability of the website.
3. Strictly Necessary Cookies
Strictly necessary cookies are required for the website to operate properly or to provide a service you have requested.
These may include cookies used for:
- website security;
- session management;
- form functionality;
- cookie-consent preferences; and
- essential WordPress functionality.
Where an applicable legal exception applies, these cookies may be used without prior consent.
4. Analytics and Performance Cookies
We may use analytics and performance technologies to understand how visitors use our website.
These technologies may collect information such as:
- pages visited;
- time spent on pages;
- device type;
- browser type;
- approximate geographic information;
- referring website or source; and
- interactions with website content.
We currently use or may use analytics services such as Google Analytics.
Where these technologies are not strictly necessary, they will only be activated where appropriate consent has been obtained through our cookie-consent mechanism. The ICO expects users to have meaningful control over non-essential cookies and similar technologies.
5. Functional Cookies
Functional cookies may be used to remember choices you make and provide enhanced website features.
Examples may include:
- remembering consent preferences;
- remembering display or accessibility preferences; and
- supporting enhanced website functionality.
Where functional cookies are not strictly necessary, we will seek consent where required.
6. Third-Party Cookies and Services
Some services used on our website may place or access cookies or similar technologies.
These may include services provided by:
- Google Analytics;
- WordPress;
- WPForms;
- security and anti-spam services;
- website hosting or performance services; and
- other third-party website tools.
Third-party providers may process information according to their own privacy and cookie policies.
We do not control the cookies placed directly by third-party providers, but we seek to configure our website so that non-essential technologies are not activated before the appropriate consent is obtained.
7. Cookie Consent
When you first visit our website, you may be shown a cookie banner or consent tool.
You may be able to:
- accept cookies;
- reject non-essential cookies; or
- manage your cookie preferences.
Consent must involve a clear positive action and users should be able to control non-essential cookies. Simply continuing to browse a website is not, by itself, sufficient consent for non-essential cookies.
8. Changing Your Cookie Preferences
You may change or withdraw your consent at any time using the cookie-preference controls available on our website.
You can also manage cookies through your browser settings.
Most browsers allow you to:
- delete cookies;
- block cookies;
- allow or block third-party cookies;
- clear cookies when the browser closes; and
- use private or incognito browsing modes.
Please note that disabling certain cookies may affect how some website features function.
9. Cookie Duration
Cookies may be either:
- session cookies, which are removed when you close your browser; or
- persistent cookies, which remain on your device for a defined period or until deleted.
The duration of individual cookies depends on their purpose and the service that places them.
10. Personal Data and Cookies
Some cookies and similar technologies may involve the processing of personal data.
Where this occurs, the UK GDPR may also apply in addition to the Privacy and Electronic Communications Regulations.
For more information about how we handle personal data, please see our Privacy Policy.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- changes to the cookies or technologies used on our website;
- changes to our service providers;
- changes in law or regulatory guidance; or
- changes to our website functionality.
The latest version will be published on this page with an updated revision date.
12. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact:
McPennin Trading Ltd
Birmingham, United Kingdom
Company No. 17353607
Email: purchasing@mcpennintrading.co.uk